Keyword: Cambridge BioMarketing
Another Rare Disease Day, another rare-disease marketing campaign from Cambridge BioMarketing. This time, the agency has launched a podcast series.
The hyperpersonalization trend means pharmarketers are going to use advanced data and analytics to target audiences as small as one.
Specialists at rare disease drug launches, Cambridge BioMarketing was snapped up by an expansion-minded healthcare services firm, Ireland's UDG.