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Brand Institute
Marketing
What's in a name? Inside the process of naming clinical trials
Naming a new clinical trial represents a major marketing opportunity for drug and device makers, according to the Brand Institute's Scott Piergrossi.
Andrea Park
May 14, 2024 4:39pm
Sanofi's Altuviiio gets a new factor in drug naming
Feb 27, 2023 9:00am
'V' and 'O' most common first and last letters of drug brands
Jan 24, 2023 8:55am
Wherefore Tavneos? ChemoCentryx and the Brand Institute explain
Apr 12, 2022 10:39am
You say Trintellix, I say Brintellix: US-EU divide on brands
Jan 21, 2022 10:05am
Say what you see: Novavax taps its own branding for COVID shot
Jan 10, 2022 7:10am
