Keyword: Bayer

After testing local market TV last year, Boston Scientific has expanded its TV media run for its Watchman heart implant device.

Lenvima's quarterly sales grow to $106 million; China makes 48-drug list for streamlined review; Samsung commits further investment in biologics.

Multinational pharma companies have all together closed 16 manufacturing plants in South Korea over the past 20 years, local media reports.

Bayer's OTC dermatology brands, including top-sellers Bepanthen and Canesten, are not on the to-sell list.

Bayer's latest campaign rolls with hometown America to show the company's broad array of products and connections to consumers.

While support from drugmakers can be helpful for patients, sometimes support from fellow patients can be even more helpful. So Bayer is offering both.

Pharma advertisers scored big at Cannes Lions Health with double-digit wins and renewed momentum for next year.

Though the top prize eluded the field, 10 pharma companies racked up gold, silver or bronze Lions for their marketing and advertising efforts.

Pharma entries for Cannes Lions Health honors are at a record low, but a bigger-than-ever group of drugmakers made the short list.

Blockbusters Humira and Keytruda will lead 2024 sales, according to an EvaluatePharma report, joined by new Sanofi launch Dupixent.