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: The Fierce 50 of 2024
augmented reality
Marketing
Novartis’ ASCO booth uses AR to simulate patient burden
Living with CML can feel like lugging around a massive weight everywhere you go—and Novartis is hoping to give doctors a taste of that experience.
Andrea Park
May 29, 2024 2:46pm
Augmented reality helps Apprentice.io score $100 million funding
Jan 19, 2022 8:00am
Innovation director puts title to work with pharma experiences
Jul 30, 2021 10:12am
J&J Vision debuts new AR tech app for Acuvue in China
Jul 29, 2020 7:45am
