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Submit for the Fierce Pharma Marketing Awards - Deadline ends this Friday, July 3rd

asthma

A shot from GSKs Carry On ad for Exdensur showing women walking toward the sea and the product logo
Marketing

GSK runs first DTC ad for would-be asthma blockbuster Exdensur

GSK has launched the first TV spot for Exdensur, stepping up promotion of an asthma drug that the company is tipping to generate blockbuster sales.
Nick Paul Taylor Jun 17, 2026 11:55am
AZ

AZ's Breztri picks up 2nd FDA nod, unlocking asthma market

Apr 28, 2026 10:47am
GSK

GSK used Flovent generic partner to 'game the system': senator

Mar 17, 2026 5:05pm
Glenmark RD center in Nashik India

Glenmark gains FDA nod for first 'true' generic of GSK's Flovent

Mar 5, 2026 12:40pm
Brinsupri

Insmed forecasts sales of Brinsupri will reach $1B in 2026

Feb 19, 2026 11:45am
GSK London

GSK scoops up yet another FDA approval, this time in asthma

Dec 17, 2025 8:30am

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