Keyword: Association of National Advertisers
Merck, Eli Lilly and Amgen will face the HHS in appeals court Monday, looking to extend their trial court win against drug prices in TV ads.
The next courtroom showdown in the battle over drug prices in TV ads is set for Jan. 13 with Merck, Eli Lilly, Amgen and ANA versus HHS.
Pharma's advertising tax deduction is back on the chopping block, both in Congress and on the 2020 campaign trail.
Pharma companies filed suit Friday to block the new HHS rule that requires drugmakers to put list prices in TV ads.
Now that the Trump administration's made its prices-in-TV-ads move official, the industry's response ranges from challenging to cheering.
As the federal comment deadline looms, detractors are challenging the value of adding drug prices to pharma TV ads.
Current legislation doesn't include axing pharma's advertising deduction, but paying for other tax breaks may put it on the chopping block.