Keyword: American Medical Association
Now that the Trump administration's made its prices-in-TV-ads move official, the industry's response ranges from challenging to cheering.
The Trump administration's proposal to lower Medicare Part B drug prices has been met with plenty of pushback—and it's not just coming from pharma.
Physicians attending the AMA annual conference in Chicago this weekend will consider a new proposal to push drugmakers to list retail prices in DTC ads.
The anti-DTC advertising train is getting crowded. This week a national pharmacist group, the American Society of Health-System Pharmacists, joined the physicians of the American Medical Association in a call to ban DTC ads.
Another week, another survey dissing pharma ads. This time, respondents had upfront pros and cons to inform their answers. And 57% of consumers still said drug ads should be removed from TV.
Doctors and politicians have targeted TV as the source of too many pharma ads, but has anyone opened a magazine lately? Pharma spending on magazine ads jumped to more than $1.53 billion in 2015, according to data provided by Nielsen.
The American Medical Association is done with DTC. In a historic vote on Tuesday, the physicians' group voted for a ban on all direct-to-consumer advertising for drugs and medical devices.