Keyword: advertising spending
New production company Studio 2253 uses its patented ReelPatients system to identify and recruit real patients for pharma and healthcare clients.
Boston ad agency Hill Holliday has created a health-specific branded agency within itself with the launch of Hill Holliday Health.
The Philadelphia city council paused its proposal to regulate pharmaceutical sales reps at the final meeting of the year but will take it up in 2019.
Pharma TV ads are happier than ever, according to new research, but that may not be a good thing for patients.
Pharma companies sat out the Super Bowl this year, but their DTC devices did make an appearance.
In 2017, expect drug makers to continue to spend big money on mass-market consumer advertising even as the drugs they make have smaller patient populations.
The latest media brand in the Interpublic Group stable is a healthcare and life science specialist called Healix. The newly christened agency, in the works for months, officially debuted last week.
Throw another ad spending title on pharma’s growing pile.
Another week, another survey dissing pharma ads. This time, respondents had upfront pros and cons to inform their answers. And 57% of consumers still said drug ads should be removed from TV.
Digital ad spending last year was just shy of $60 billion, with pharma accounting for about $3 billion of that.