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AbbVie
Marketing
Novartis' Pluvicto topples AbbVie's Skyrizi in TV spending ranks
AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma for most of 2024, but 2025 is starting off on a very different note.
Andrea Park
Feb 5, 2025 1:49pm
Merck, Pfizer among pharmas commemorating World Cancer Day 2025
Feb 4, 2025 11:52am
As IBD sales boom, AbbVie increases Skyrizi, Rinvoq projection
Jan 31, 2025 11:41am
AbbVie logs 3rd straight year as top TV drug ad spender
Jan 22, 2025 3:15pm
Simcere, Takeda and Samsung Biologics—Fierce Pharma Asia
Jan 17, 2025 10:58am
AbbVie maintains top TV ad spend spot with Skyrizi in December
Jan 16, 2025 5:55am