Fierce Pharma Fierce Biotech Fierce Healthcare Fierce Life Sciences Events Advertise About Us Pharma Vaccines Asia Cell & Gene Therapy Drug Delivery Executives Manufacturing Facilities Recalls Warning Letters Marketing Special Reports Fierce 50 Special Report Awards Gala Trending Oncology Awards CRO Awards Innovation Awards Pharma Marketing Awards Resources Podcasts Fierce Events Industry Events Webinars Whitepapers Survey Events Subscribe Subscribe Pharma Vaccines Asia Cell & Gene Therapy Drug Delivery Executives Manufacturing Facilities Recalls Warning Letters Marketing Special Reports Fierce 50 Special Report Awards Gala Trending Oncology Awards CRO Awards Innovation Awards Pharma Marketing Awards Resources Podcasts Fierce Events Industry Events Webinars Whitepapers Survey Events Subscribe Fierce Pharma Fierce Biotech Fierce Healthcare Fierce Life Sciences Events Advertise About Us Stories Sponsored OptimizeRx CCO talks growth strategy, AI integration in new interview Executive outlines AI-driven strategy and unified HCP-DTC approach to fuel growth and improve patient engagement Sponsored Get Ahead of the Rx Decision with Physician-Level Data Granular, transparent physician insights enable proactive, timely HCP engagement – and led to19% script lift for one pharma brand Sponsored Rethinking Direct-to-Consumer Audiences: The Case for Adaptive Segmentation Generate up to 6x more script lift. An adaptive, dynamic approach optimizes DTC marketing for conversion—without privacy concerns. Sponsored The Hidden Risk of Data-Driven Pharma Consumer Marketing Data-driven approaches are the bedrock of pharma marketing. But are you keeping up with the pace of change – or compromising your results? Sponsored It’s Complicated: Physician Perspectives on DTC Ads – and the Takeaways for Pharma Brands Three key takeaways for pharma marketers from a 2024 physician survey on how patient-sourced information and DTC advertising impacts care decisions.
Sponsored OptimizeRx CCO talks growth strategy, AI integration in new interview Executive outlines AI-driven strategy and unified HCP-DTC approach to fuel growth and improve patient engagement
Sponsored Get Ahead of the Rx Decision with Physician-Level Data Granular, transparent physician insights enable proactive, timely HCP engagement – and led to19% script lift for one pharma brand
Sponsored Rethinking Direct-to-Consumer Audiences: The Case for Adaptive Segmentation Generate up to 6x more script lift. An adaptive, dynamic approach optimizes DTC marketing for conversion—without privacy concerns.
Sponsored The Hidden Risk of Data-Driven Pharma Consumer Marketing Data-driven approaches are the bedrock of pharma marketing. But are you keeping up with the pace of change – or compromising your results?
Sponsored It’s Complicated: Physician Perspectives on DTC Ads – and the Takeaways for Pharma Brands Three key takeaways for pharma marketers from a 2024 physician survey on how patient-sourced information and DTC advertising impacts care decisions.
