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Campaigns

Bayer Ludacris One A Day multivitamin campaign
Marketing

Bayer signs Ludacris to One A Day multivitamin campaign

There’s no need to dive fast and furious into every wellness trend, according to a Ludacris-fronted campaign from Bayer’s consumer health division.
Andrea Park Mar 27, 2026 10:47am
Abbott Full House Cologuard campaign

Cologuard taps ‘Full House’ stars to talk colon cancer screening

Mar 24, 2026 12:13pm
Baseball sitting in a glove against a dark background

AbbVie steps up to the plate as official pharma sponsor of MLB

Mar 24, 2026 8:00am
Maryland state house flag

Md. bill calls for transparency in disease awareness campaigns

Mar 19, 2026 12:04pm
Bristol Myers Squibb Time Back SXSW panel

BMS brings Ashley Park aboard campaign honoring oncologists

Mar 18, 2026 11:25am
Pokemon cards Pikachu

Eisai taps Pokémon app for healthy sleep awareness collab

Mar 12, 2026 11:40am
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