Fierce Pharma
Fierce Biotech
Fierce Healthcare
Fierce Life Sciences Events
Advertise
About Us
Pharma
Vaccines
Asia
Cell & Gene Therapy
Drug Delivery
Executives
Manufacturing
Facilities
Recalls
Warning Letters
Marketing
Special Reports
Fierce 50
Special Report
Awards Gala
Trending
Oncology
Supply Chain
Awards
CRO Awards
Innovation Awards
Pharma Marketing Awards
Resources
Podcasts
Fierce Events
Industry Events
Webinars
Whitepapers
Survey
Events
Subscribe
Subscribe
Pharma
Vaccines
Asia
Cell & Gene Therapy
Drug Delivery
Executives
Manufacturing
Facilities
Recalls
Warning Letters
Marketing
Special Reports
Fierce 50
Special Report
Awards Gala
Trending
Oncology
Supply Chain
Awards
CRO Awards
Innovation Awards
Pharma Marketing Awards
Resources
Podcasts
Fierce Events
Industry Events
Webinars
Whitepapers
Survey
Events
Subscribe
Fierce Pharma
Fierce Biotech
Fierce Healthcare
Fierce Life Sciences Events
Advertise
About Us
Campaigns
Marketing
Astellas taps Babs Costello to promote Izervay for GA
To reach the target audience of geographic atrophy treatment Izervay, Astellas Pharma has turned to the “internet’s grandma.”
Andrea Park
Oct 23, 2025 2:31pm
Theravance sets up nOH awareness campaign ahead of pivotal data
Oct 20, 2025 10:00am
BMS cooks up schizophrenia stigma-busting push with Gail Simmons
Oct 13, 2025 11:29am
Pelthos rolls out campaign aimed at moms who 'don't mess around'
Oct 10, 2025 10:25am
AbbVie taps Tyler James Williams for new IBD campaign
Oct 7, 2025 2:12pm
Novartis earns FDA ire for 'misleading' Fabhalta ad imagery
Sep 30, 2025 11:12am
