Campaigns

Coverage of the latest pharma marketing campaigns — brand strategy, advertising, patient engagement, and commercial messaging from across the industry.

gymnastics
Marketing

Biogen springs kidney health campaign with gymnast Suni Lee

Biogen is leveraging the Olympic gold medalist’s health journey and social media audience to vault deeper into kidney health awareness.
Nick Paul Taylor Sep 24, 2026 6:25am
teeing up golf ball green

AbbVie chips in for neurology advocacy through PGA Tour campaign

Sep 15, 2026 9:27am
Xocova COVID-19

Shionogi starts omnichannel campaign for COVID-19 pill Xocova

Sep 15, 2026 9:00am
Ibsrela ad August 26

Ardelyx launches first connected TV ad for GI drug Ibsrela

Sep 8, 2026 9:51am
dry eye dry skin

Bausch + Lomb survey reveals low dry eye awareness

Sep 1, 2026 1:00pm
sickle cell disease

Genetix kicks off sickle cell disease awareness campaign

Aug 19, 2026 9:30am