Campaigns

Coverage of the latest pharma marketing campaigns — brand strategy, advertising, patient engagement, and commercial messaging from across the industry.

Marketing

Novartis reconnects to its past as it moves forward

To celebrate its 30th anniversary, Novartis is tapping into its past to help create a brand evolution that guides its future.

Ben Adams Jul 20, 2026 8:00am

cancer target detection radiopharma radio

Foundation Medicine starts push to stand out in cancer testing

Jul 17, 2026 3:41am

Sanofi teams up with Special Olympics Unified Football World Cup

Jul 15, 2026 8:05am

Novartis teams with Becoming rentABLE for its new SMA campaign

Jun 25, 2026 8:38am

Revance taps dancer to choreograph social media for Botox rival

Jun 24, 2026 3:43am

Abstract collage showing pharma marketing themes including a smartphone social media post engagement icons charts email

Big Pharma's Big Brand: Eli Lilly

Jun 22, 2026 4:00am