Campaigns

Coverage of the latest pharma marketing campaigns — brand strategy, advertising, patient engagement, and commercial messaging from across the industry.

FDA
Marketing

Vanda drives straight into FDA trouble with fast-paced Nereus ad

Vanda’s action-packed TV ad has irked the FDA, which accused the company of creating a misleading impression of the drug’s safety and effectiveness.
Nick Paul Taylor Nov 5, 2026 2:33am
Skin closeup

Galderma sculpts new narrative around menopausal skin changes

Oct 13, 2026 4:11am
A collage with Play by Play in the center and pictures of retired professional football player Pete Shaw around the out

Alnylam drafts football veteran for heart disease education push

Sep 30, 2026 1:51am
William Shatner holds an Audien Hearing device as part of the Boldly Hear Whats Nextcampaign

Audien beams up William Shatner to boldly boost hearing aid biz

Sep 29, 2026 9:00am
gymnastics

Biogen springs kidney health campaign with gymnast Suni Lee

Sep 24, 2026 6:25am
teeing up golf ball green

AbbVie chips in for neurology advocacy through PGA Tour campaign

Sep 15, 2026 9:27am