OVMA, IDEXX Announce Partnership to Advance Client-Centric Animal Hospitals and Support Healthy Growth

WESTBROOK, Maine , Sept. 23, 2015 /CNW/ -- IDEXX Laboratories, Inc. (IDXX) announced today its partnership with the Ontario Veterinary Medical Association (OVMA) in the creation of a dashboard for OVMA members. The dashboard provides a revolutionary way to support members with real-time data and analytics regarding practice health and to identify areas of opportunity within the practice to become more client-centric.

IDEXX and OVMA recognize that a client-centric approach helps develop an important bond between the hospital and their clients, the pet owners, ensuring the best possible care for pets. Recent analysis showed that practice marketing, regular newsletters, client education, and post visit report cards generate positive word of mouth, stronger pet owner loyalty, and more consistent compliance to care recommendations.1

"Veterinarians want to spend their time taking care of their patients' health, not poring over practice management data," said Dr. Mark Gemmill , president, OVMA. "The OVMA-IDEXX dashboard pinpoints key practice management metrics and benchmarks, enabling veterinary hospitals to quickly identify areas that need attention and address them in a timely fashion."

"We believe that a client-centric approach provides profound opportunities for practice growth and improved pet health, which is why we are building this innovation into our software offerings," said Peter Mosney , director and country manager, IDEXX Canada. "This approach recognizes that strong bonds between hospitals and their clients are critical to providing the best possible care to pets. We are proud to partner with OVMA, an innovator in their own right, to invest in and support the veterinary profession."

About OVMA
OVMA represents more than 4,400 Ontario veterinarians in private practice, government, academia, industry and public service with a mission to advance and promote excellence in the veterinary profession in Ontario—contributing to better animal and human health. Its mandate includes the provision of economic research, continuing education and professional development, increasing public awareness, government relations, and member services.

About IDEXX Laboratories, Inc.
IDEXX Laboratories, Inc. is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and build more economically successful practices. IDEXX is also a worldwide leader in providing diagnostic tests and information for livestock and poultry and tests for the quality and safety of water and milk. Headquartered in Maine , IDEXX Laboratories employs more than 6,000 people and offers products to customers in over 175 countries.

1. Survey conducted in August and September, 2012. Data on file at IDEXX Laboratories, Inc. Westbrook, Maine USA.


IDEXX Laboratories
Elizabeth Hunt
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SOURCE IDEXX Laboratories, Inc.