Vet24Seven was founded in 2014 by two California veterinarians who wanted to simplify veterinary care by bringing it straight into the homes of pet owners via mobile technology. Now the company is pilot testing its service, called PetCheck, in several California cities, with a plan to roll it out nationwide next year. Users of PetCheck can schedule live video chats with veterinarians, who will provide everything from comprehensive physical examinations of pets to answers about household toxins for $75 per pet per virtual visit. The company's founders believe PetCheck will offer convenience for harried pet owners, as well as a way for veterinarians to expand their practices, not only by offering more services to existing clients but also by reaching potential new customers. Release (PDF)