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Pharma sales reps

Latest Headlines

Latest Headlines

Study: Med students cozy with pharma reps more likely to dole out branded drugs

Doctors aren't the only ones to fall prey to free lunches and fuzzy promotional talks. Medical students who spend more time with& pharma reps are more likely to dole out brand-name products, and less likely to rely on evidence when choosing which drugs to use, Medscape reports.

Study: Med students cozy with pharma reps more likely to dole out branded drugs

Doctors aren't the only ones to fall prey to free lunches and fuzzy promotional talks. Medical students who spend more time with pharma reps are more likely to dole out brand-name products, and less likely to rely on evidence when choosing which drugs to use,  Medscape  reports.

Today's pharma reps need the skills of doctors, lawyers, beggars--but not thieves

What makes a pharma sales rep? It's not selling--at least not the same old, same old selling, according to Eye for Pharma's latest Healthcheck survey. More than half of respondents said the ability to sell is no longer the most important skill for a rep.

Got a problem, doc? In Eli Lilly's brave new sales world, that's a plus

With thousands fewer drug reps on the street these days, and many doctors turning reps away, companies have had to turn to new ways of promoting their products. What's Eli Lilly's version? According to an interview with Alex Azar, president of the Indianapolis-based company's U.S. business, it's problem-solving.

Pharma sales force took a hit in North America and Europe in 2013, new report shows

Amid new layoffs and plummeting revenues, the pharma sales force continued to decline in North America and Europe in 2013.

Doctors want to see reps, but only if they really know their stuff

The sales rep isn't dead, just different in some ways--and in others, not different at all. At least that's what former rep and current doctor-scheduling software guy Dan Gilman says.

Even for busy doctors, 'nothing is as good as a rep' for getting pharma info

The sales rep isn't dead, just different in some ways--and in others, not different at all. At least that's what former rep and current doctor-scheduling software guy Dan Gilman says.

UPDATED: FDA aims to train docs to spot misleading drug ads--and report them

The FDA has upped its stake in making sure advertisers play by the rules, launching an e-learning course aimed at teaching healthcare providers how to spot drug ads and promo materials that may be untruthful or misleading--and how to report them to the FDA.

If reps can't get in doctors' front doors, try alternate routes

According to a new study from CMI/Compas, fully half of physicians restrict visits from reps in one way or another. And the doctors reps want to see most--including oncologists and internists--are least likely to prefer a human face over other kinds of communication.

Eli Lilly's diabetes strategy doesn't include big staff-up in sales

As Lilly Diabetes President Enrique Conterno tells Bloomberg, the company plans to lean on its broad product portfolio to grow sales, rather than sending out legions of reps to push new drugs brand-by-brand.