Job satisfaction can be elusive, as pharma sales reps know all too well. A new report from MedReps.com, a job board for medical sales reps, shows that while pharma reps and their biotech rep peers are mostly content with their jobs, they're still hankering for a change.
It's all about Southern, American and Mexican food--at least, when pharma reps are ordering in for events at doctors' offices.
When pharma reps order in lunch or dinner for events at doctors' offices, they come with a big appetite. And the spread is likely to include hamburgers and fries, but pizza won't even make it to the table.
The doctor is ready to see you, pharma. CMI/Compas' annual Media Vitals study out today forecasts increased access to physicians for pharma companies this year.
Digitization in pharma means marketing integration doesn't end with websites and online campaigns. And the industry is looking at you, sales reps.
It's no secret that pharma salespeople are barred at the doors of many doctors' offices. Those doors have been closing one by one for several years. But now, more than half of physician practices restrict reps' access--and in some specialties, only one in five doctors are rep-friendly.
Bristol-Myers Squibb and Sanofi scored a victory in a False Claims Act marketing case over its blood-thinner, Plavix, as a federal judge in New Jersey tossed out some allegations from a former Sanofi sales rep that the company made misleading statements about the med to gain more Medicare and Medicare coverage.
It's a difficult time to be a pharma rep, with patent losses triggering salesforce cuts and doctors increasingly closing their doors to sales visits. Pharma reps' salaries are floundering, too, with their biotech peers collecting much larger pay packages, according to a recent report from MedReps.com.
Digital media is taking the place of face-to-face meetings with doctors, and restrictive access policies often put a damper on the marketing party. But a new study shows that doctors still prefer traditional forms of communication to digital when deciding which drugs to prescribe.
Companies may want to invite other members of the office to the marketing party--and send specialized reps to offer a few favors.