Tag:

Pharma sales reps

Latest Headlines

Latest Headlines

Xtandi field force gets a staffing boost for market-share battle with Zytiga

Astellas and Medivation bagged that new Xtandi approval in prostate cancer. What next? Gear up for a head-to-head with Johnson & Johnson's Zytiga. And to do that, Medivation is expanding its sales force by 50%, Medical Marketing & Media reports

PhRMA jumps into Integrilin off-label case, free-speech arguments at the ready

PhRMA has jumped into a California False Claims Act case, with a friend-of-the-court brief defending Millennium Pharmaceuticals, Schering-Plough and Merck's right to talk up unapproved uses of the clot-fighting drug Integrilin.

Communiqué to sales reps: With today's docs, it's the medium and the message

Almost half of doctors bar their doors to pharma sales reps some way, somehow. What with all the talk about rep access to physicians, that state of things may seem quote-unquote normal. But it's not. Just 6 years ago, the numbers were quite different.

Communiqué to sales reps: With today's docs, it's the medium and the message

Almost half of doctors bar their doors to pharma sales reps some way, somehow. What with all the talk about rep access to physicians, that state of things may seem quote-unquote normal. But it's not. Just 6 years ago, the numbers were quite different.

Study: Med students cozy with pharma reps more likely to dole out branded drugs

Doctors aren't the only ones to fall prey to free lunches and fuzzy promotional talks. Medical students who spend more time with& pharma reps are more likely to dole out brand-name products, and less likely to rely on evidence when choosing which drugs to use, Medscape reports.

Study: Med students cozy with pharma reps more likely to dole out branded drugs

Doctors aren't the only ones to fall prey to free lunches and fuzzy promotional talks. Medical students who spend more time with pharma reps are more likely to dole out brand-name products, and less likely to rely on evidence when choosing which drugs to use,  Medscape  reports.

Today's pharma reps need the skills of doctors, lawyers, beggars--but not thieves

What makes a pharma sales rep? It's not selling--at least not the same old, same old selling, according to Eye for Pharma's latest Healthcheck survey. More than half of respondents said the ability to sell is no longer the most important skill for a rep.

Got a problem, doc? In Eli Lilly's brave new sales world, that's a plus

With thousands fewer drug reps on the street these days, and many doctors turning reps away, companies have had to turn to new ways of promoting their products. What's Eli Lilly's version? According to an interview with Alex Azar, president of the Indianapolis-based company's U.S. business, it's problem-solving.

Pharma sales force took a hit in North America and Europe in 2013, new report shows

Amid new layoffs and plummeting revenues, the pharma sales force continued to decline in North America and Europe in 2013.

Doctors want to see reps, but only if they really know their stuff

The sales rep isn't dead, just different in some ways--and in others, not different at all. At least that's what former rep and current doctor-scheduling software guy Dan Gilman says.