PhRMA news from FiercePharma
News
Docs like hearing from reps, survey says
Pharma reps have been getting a tough shake lately, what with massive layoffs and a new industry code that curtails some tried-and-true sales techniques. Not to mention efforts to ban them altogether... Read more...
Pharma aims to forestall DTC legislation
Pharma industry lawyers descended on the U.S. capital this week to meet with House Energy and Commerce Committee staffers, hoping to forestall legislation that could limit drugmakers' ability to... Read more...
Massachusetts nukes doc-gift ban
It looks as if PhRMA's new marketing code has staved off legislative action in at least one state. Massachusetts House members, who have been debating an outright ban on industry gifts to doctors,... Read more...
Tauzin: Pharma must embrace new code
The current PhRMA president was full of cagey cautions during a conference call with drug makers. "Your house is on fire, and you're still smoking in bed," said the former Louisiana Republican... Read more...
New code bans logo-strewn tchotchkes
They're not the costliest items pharma gives doctors, but they're certainly the flashiest--and now they're no longer allowed. Under a new policy announced today by the Pharmaceutical Research and... Read more...
Big pharma political spending gets results
Is it better to spend another couple hundred million on R&D or use it to make sure you have friends in high places? Ask Big Pharma, which spent a record-breaking chunk of change on political... Read more...
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- Leading Drug Delivery Companies and Technologies: Competitive landscape, company profiles and technological developments
- Drug Repositioning Strategies - Serendipity by design
- eHealthInsight Series: Online Patient Recruitment Strategies - Optimizing the clinical trial process
- Pricing & Reimbursement - Seven Major Markets Update
- Innovative Clinical Trial Design and Management: Trends, success stories and impact upon R&D budgets
