Life science vendors face a balancing act when using social media. Giving users the hard sell will bring rejection and reflect badly on the company, but a softly-softly plan might not be noticed at all. Fortunately for vendors, a survey suggests scientists are increasingly accepting of companies on Facebook and Twitter.
The project pulls in pictures from a user's Facebook account to personalize a video that simulates the effect of vision loss.
A stockbroker who took to his Facebook page to sound off in reaction to a critical online report last year regarding Arena Pharmaceuticals has been fined $5,000 for the outburst via social media.
Biopharma outfits have investigated the use of popular social media sites for spreading a variety of messages and gathering plenty of intelligence.
For all their speedy sequencing of genomes, scientists have yet to figure out what all the DNA data mean about diseases, holding back the information from being used in patient treatment.
Slow-moving regulators have kept the rules of engagement on social media platforms fuzzy for pharma players. Yet rather than sit on the sidelines waiting for the FDA to take a firm stance on dos and don'ts, many pharma companies have taken a shot at safe moves in the social realm. Potentially powerful collaboration tools have also attracted pharma groups, bringing scientists, patients and physicians into the same digital arenas to share ideas and partner on research. Read the report >>
In recent weeks, Eli Lilly has been flexing its social media muscles in an effort reach out to journalists on the popular platforms of Facebook and Twitter.
Facebook CEO and founder Mark Zuckerberg has sought out a top Genentech alum for the social media giant's board of directors.
Over the weekend cancer researchers and tech aces from Google and other companies teamed up to quickly blueprint a mobile game to advance research of tumor genes. It's one of the latest in a spate of missions to crowdsource tech talent and employ average citizens to take on scientific challenges.
Playing video games on mobile devices could help researchers solve riddles in mountains of genetic tumor data. And Cancer Research UK has enlisted programming talent from Amazon Web Services, Facebook and Google to help craft a mobile game to make video game players into "citizen scientists."