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Submit for the Fierce Pharma Marketing Awards - Deadline ends this Friday, July 3rd
DTC advertising
Marketing
Tenpoint brings blurry vision hassles to life in new campaign
The ad uses hand-crafted puppets to portray sight-based frustrations for those with presbyopia.
Zoey Becker
Jul 1, 2026 4:37pm
Eli Lilly, Novo Nordisk top AI citation share
Jun 22, 2026 8:07am
GSK runs first DTC ad for would-be asthma blockbuster Exdensur
Jun 17, 2026 11:55am
Bayer earns FDA untitled letter for Nubeqa ad’s risk information
Apr 30, 2026 5:25am
Haleon scores branding goal with star-studded soccer offensive
Apr 28, 2026 10:15am
FDA seeks powers to bite back against misleading DTC drug ads
Apr 7, 2026 9:03am
