DTC advertising news from FiercePharma
NewsDid FDA counsel save Procrit ads?
Remember that DTC hearing in Congress last week, when Rep. Read more...
Will DTC hearing lead to new regulation?
Will today's Congressional hearing on drug ads lead to new legislation? That's what Michigan Read more...
DTC hearing has high-powered guest list
Hail, hail the gang's all here...at the House Subcommittee on Oversight and Investigations hearing on direct-to-consumer ads. Next week, Rep. Bart Stupak will preside over testimony from Pfizer, Read more...
Zyrtec 'guerilla' flyers spur blog buzz
A new guerilla marketing campaign for over-the-counter Zyrtec proves one thing: If you want attention in the blogosphere, post a few drug ads on telephone poles. They're flyers designed to appear Read more...
Pharma fighting back in Washington
Call it the backlash against the backlash. In the wake of the recent Read more...
Study: Drug ads drown in online noise
Pharma marketing just got harder: A new study shows that patients are getting more information on meds from blogs and social-networking sites--places where drugmakers can't control their brand Read more...
To DTC or not to DTC?
Europe is debating drug marketing--and the pharma industry is loudly protesting that it is not asking for the right to pursue DTC advertising. "[S]uch mass media would not be appropriate means Read more...
Should FDA's info be in all DTC ads?
First consumers, now Congress. Two lawmakers asked the FDA yesterday to mandate that all TV ads for prescription drugs include contact info for patients to report serious side effects to the agency. Read more...
Final FDA bill lacks new DTC oversight
The Senate overwhelmingly passed the drug-safety and FDA funding bill yesterday and sent it along to President Bush for his signature. Experts are calling it a sea change in the FDA's operations. Read more...
FDA to study TV drug ad imagery
Picture this: An FDA type is reclining in his Barcalounger, watching a few direct-to-consumer ads. Homework. Between bites of popcorn, the FDAer notices something strange. The rolling video in these Read more...
| Press ReleasesStudy Shows Web 2.0 Influence for Pharma Brands on the Rise; Effective Brand Engagement Lacking Study Shows Web 2.0 Influence for Pharma Brands on the Rise; Effective Brand Engagement Lacking While health marketing buzz is agog about blogs, social networking and various consumer-generated Read more... Drug industry spends nearly twice as much on marketing than on research and development Drug industry spends nearly twice as much on marketing than on research and development The pharmaceutical industry spends almost twice as much on the marketing and promotion of drugs than on Read more... PRESS RELEASE: PHARMACEUTICAL ADVERTISING TURNS TO CAMPAIGNS DENSE WITH SYMBOLS TO DRIVE MEMORABLE ADVERTISING PHARMACEUTICAL ADVERTISING TURNS TO CAMPAIGNS DENSE WITH SYMBOLS TO DRIVE MEMORABLE ADVERTISING FOR THE 2006-2007 TV SEASON IAG Research Reveals the Best New Prescription Drug Ads October 23, 2007 - Read more... |
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