Drug Marketing news from FiercePharma
NewsWill DTC hearing lead to new regulation?
Will today's Congressional hearing on drug ads lead to new legislation? That's what Michigan Read more...
ALSO NOTED: Merck's Cordaptive fails to get U.S. approval; Medtronic sub faces FDA-imposed outage;
> In a blow to Merck's 2008 plans, the cholesterol candidate Cordaptive failed to get the FDA's OK; in a "not approvable letter," the agency asked for more data. Read more...
AAMC: Ban pharma gifts at med schools
Will all medical schools bar the door to pharma giveaways? The Association of American Medical Colleges hopes so. After two years of study, the influential group drafted a policy that would ban drug Read more...
Docs prefer virtual reps to living ones
Assembly-line workers fear being replaced by robots. Now pharma reps can fear losing their places to the Internet. According to a study by Verispan, 47 percent of docs thought they got as much info Read more...
To DTC or not to DTC?
Europe is debating drug marketing--and the pharma industry is loudly protesting that it is not asking for the right to pursue DTC advertising. "[S]uch mass media would not be appropriate means Read more...
Insurers, PBMs mull Vytorin data
Insurers could bring the axe down hard on Vytorin and Zetia. In light of the anti-ezetimibe recommendations from an American College of Cardiology panel and the New England Journal of Medicine, Read more...
Survey: No doubt DTC ads work
Here's why drug companies spend billions on DTC ads Read more...
Watchdogs circling DTC drug commercials
In what's becoming a daily update on the state of drug advertising, today the Los Angeles Times reviews the following:Congressional investigations of Read more...
Lilly settlement leaked in errant email
Think before you click. That's the moral of today's tale, the story of a lawyer, a reporter and a $1 billion potential settlement that Eli Lilly wanted to keep quiet--Read more...
Consumer group spoofs drug ads
Lately, it's become tres chic to lampoon drug ads. Just get on YouTube and you'll see. Today's WSJ Health Blog covers the latest installment, and this time it's part of a campaign by Consumers Read more...
| Press ReleasesDrug industry spends nearly twice as much on marketing than on research and development Drug industry spends nearly twice as much on marketing than on research and development The pharmaceutical industry spends almost twice as much on the marketing and promotion of drugs than on Read more... |
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