advertising spending news from FiercePharma
News
Is Pfizer consolidating its ad-agency work?
When a drugmaker with an $800 million advertising-slash-marketing account sends out a request for information to its current agencies and to a handful it hasn't worked with before, speculation is Read more...
Pharma racks up multibillion-dollar marketing bill
Drug marketing spending is staggering when you think about it: companies shell out $5 billion on DTC ads and $19 billion on so-called "doctor education." Their return on investment here Read more...
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