FierceBiotech FierceBiotech IT FiercePharma FierceMedicalDevices
FierceBiotech Research FierceVaccines FiercePharma Manufacturing FierceDrugDelivery

Bayer gets FDA warning for aspirin marketing

Tools

We recently told you about some concerns the FDA had with Bayer regarding its marketing of aspirin products using unsubstantiated claims. The company has been marketing Bayer Women's Low Dose Aspirin Plus Calcium and Bayer Aspirin with Heart Advantage products, both combinations of aspirin and a supplemental product. Bayer Women's contains calcium and Bayer Heart Advantage contains phytosterols.

The company has now received official warning letters from the FDA, since Bayer has not substantiated the claims that the over-the-counter products are effective against either osteoporosis or heart disease, and the FDA now says that Bayer cannot market either product in the U.S. legally. 

"Companies that do not resolve violations in FDA Warning Letters risk enforcement action, such as injunctions and/or seizure of illegal products," according to a FDA statement, which also said that government scientist must review treatments for heart disease and osteoporosis. 

The company says it continues to stand behind the claims it is making on the two products and that it would respond to the FDA letters within 15 business days.

- read the story in the New York Times
- see more at the Wall Street Journal

Related Articles:
Bayer-Top 13 Advertising Budgets
Bayer ignored FDA; Congress asks why
FDA issues warning letter over Yaz DTC ads
Drug sales and marketing update: September 2008


SHARE
WITH:
Email Twitter Facebook LinkedIn StumbleUpon
Get Your FREE FiercePharma Email Newsletter:

More stories about DTC advertising   Bayer   pharmaceutical sales and marketing