Do TV ads cost more than they're worth?

November 4, 2008 | By Tracy Staton
Email LinkedIn
Tools

John Mack at the Pharma Market Blog puts a pencil to paper and finds that cutting DTC ads off television would save pharma $5 billion--and that savings would offset the resulting $2 billion hit to the industry's bottom line. Check his math here: Report

Filed Under

,

Comments

Press Releases

Featured Jobs