Hey, pharma, you're not spending enough on advertising, one expert says

Think pharma spends too much on advertising? Think again, says one expert. Drugmakers need to spread more money into digital channels just to keep up with consumers' growing exposure to ads, says Gayle Fuguitt, CEO of the Advertising Research Foundation. She figures drugmakers should spend more, but make sure to spend smarter. Hint: It's not just about frequency. More from FiercePharmaMarketing

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