DTC ads drive traffic to pharma websites, but drugmakers have to take it from there

Patients today are armed with more information than ever, and they're looking for active roles in their treatment. How can pharma companies make sure they're part of the mix? The good news: Drugmakers already are, and some--though not all--of pharma's older strategies continue to pay off. But pharma still has some work to do online. More from FiercePharmaMarketing

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