Klick Health unveils global expansion plans with new offices in Asia-Pacific, Europe and Latin America

Klick Health is going global.

The Toronto and New York-based pharma and healthcare agency chose the second day of the Cannes Lions International Festival of Creativity to unveil ambitious plans for seven new offices overseas.

Singapore, London and Sao Paulo will become regional hubs for Klick’s expanded operations in Asia-Pacific; Europe, the Middle East and Africa; and Latin America, respectively, the company announced this morning, June 21. 

Klick also plans to open additional new locations in Basel, Switzerland; Buenos Aires, Argentina; Munich and Tokyo.

The expansion is already underway and all offices are expected to be fully operational by the end of this year, Klick Health CEO Lori Grant told Fierce Pharma Marketing in an interview.

She declined to give specifics about the size of its footprint or teams in those new outposts but said the agency will temporarily deploy tenured members of its existing team overseas to work alongside new hires and help replicate the independent agency’s distinctive culture and business model.

“They’re very excited about taking the unique and magical thing that we have in North America and making it happen abroad,” she said.

Leerom Segal, Klick Health co-founder and chairman, said the agency started planning for the international expansion before the pandemic in response to client requests “that just kept getting louder and more frequent.” 

Klick already works with global customers from its three North American locations and through partnerships with agencies abroad, but clients were asking for more of what Grant calls Klick’s “special sauce,” which includes its tenured staffers—known internally as “Klicksters.” 

“They actually want you to be sitting in your offices with them. They want you to, in a moment’s notice, be there to brainstorm with them,” said Grant. “That’s what this will allow us to do, just as we have in Canada and the U.S.”

While many companies “just go out and buy a couple of shops [overseas] and say we now offer global work,” Klick felt strongly about growing its footprint organically and in a way that would "preserve the client experience" for which it has become known, Segal said. 

Although the initial expansion plans were put on hold because of the pandemic, Segal said the timing coincides nicely with the agency’s celebration of its 25th anniversary this year.

“This really felt like the perfect moment,” he said.