Allergan knows people inherit lots of traits from their families--and they don't love all of them. That’s the theme of two brand-new DTC ads for chin-fat-…

Diabetes drugmakers are feeling the pressure from price-conscious payers and a slew of new competition. Maybe that's why DTC advertising in the category…

The latest Marvel-created superhero, Samarium, can suit up instantly in magnetic and impenetrable full-body armor, but he's got a secret. In this Takeda…

Throw another ad spending title on pharma’s growing pile.

Novo Nordisk rolled out a new Tresiba TV spot, featuring a trio of hard-working folks who talk up the basal insulin's long-lasting effects and flexible…

The anti-DTC advertising train is getting crowded. This week a national pharmacist group, the American Society of Health-System Pharmacists, joined the…

AstraZeneca now has a one-stop shop for patients. It's a new all-in-one pharma app that offers savings card access, refill reminders and customer care…

In the pharma world, waiting room marketing is often overlooked for its sexier DTC cousin. But point-of-care advertising now accounts for about 10% of pharma’s…

Millennial doctors are conflicted about pharma. They believe drugmakers give them helpful info, but almost two-thirds don’t trust it. Half call DTC ads…

DTC Advertising