The latest Marvel-created superhero, Samarium, can suit up instantly in magnetic and impenetrable full-body armor, but he's got a secret. In this Takeda…

Throw another ad spending title on pharma’s growing pile.

What do migraines "feel" like? GlaxoSmithKline's latest campaign for Excedrin Migraine will show you.

Novo Nordisk rolled out a new Tresiba TV spot, featuring a trio of hard-working folks who talk up the basal insulin's long-lasting effects and flexible…

AstraZeneca now has a one-stop shop for patients. It's a new all-in-one pharma app that offers savings card access, refill reminders and customer care…

In the pharma world, waiting room marketing is often overlooked for its sexier DTC cousin. But point-of-care advertising now accounts for about 10% of pharma’s…

Millennial doctors are conflicted about pharma. They believe drugmakers give them helpful info, but almost two-thirds don’t trust it. Half call DTC ads…

Coming soon: Artificial intelligence-powered ads that can chat. Think IBM’s Watson engine, with ads powered to answer “conversational queries like ‘is this…

AbbVie's Humira leads the charge in May ad spending, with jacked-up spending that mirrors projections for an industrywide TV surge, iSpot.tv’s ad tracking…

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