The FDA’s promotional enforcement squad wasn’t very active in 2016—until December, that is. This month, they've cited six drugmakers, more than half the…

Avanir Pharmaceuticals has launched its first branded campaign for Nuedexta to treat pseudobulbar affect, while it also retires the disease awareness ad it…

Cancer drug websites load up on numbers about benefits, but tread lightly on side effects, an FDA study found. It’s the latest to flag weaknesses in cancer…

Drugs may be costly, but they save money. That's the latest argument in BIO's image advertising, designed to answer a public outcry over rising drug…

Diabetes drugmakers are feeling the pressure from price-conscious payers and a slew of new competition. Maybe that's why DTC advertising in the category…

The latest Marvel-created superhero, Samarium, can suit up instantly in magnetic and impenetrable full-body armor, but he's got a secret. In this Takeda…

Throw another ad spending title on pharma’s growing pile.

What do migraines "feel" like? GlaxoSmithKline's latest campaign for Excedrin Migraine will show you.

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