As Lions Health wound down, the message was that ads aren’t enough. Agencies have to work with pharma to improve patient care.

The Lions Health festival is one conversation after another, with many more of them on social media. Subjects? GSK, PhRMA, Pfizer and Astro Mike.

And the Cannes Lions Health pharma Grand Prix award goes to … no one. For the second time in four years, the jury declined to hand out a top prize.

Don’t look for the most visible pharma campaigns on the 2017 Cannes Lions Health short list. The recognition went to print and digital rather than TV.

AbbVie is in court facing the first of 4,100 defendants in a class action alleging its testosterone drug AndroGel caused cardiovascular problems.

The FDA issued its first untitled letter of the year for promotional infractions to scold Orexigen Therapeutics for infractions in a Contrave TV ad.

An ad campaign sponsored by Avanir featuring neurological condition PBA has helped fuel the controversy over how DTC advertising fosters the use of pricey meds.

It's déjà vu in the pharma TV ad spending world. April's top spenders were almost a repeat from the previous month, with four of the five top brands…

We selected our top DTC ad picks for the year. Some impressed us with creativity, while others broke new ground or proved particularly effective.

DTC Advertising