What do migraines "feel" like? GlaxoSmithKline's latest campaign for Excedrin Migraine will show you.

Everyone in healthcare is trying to figure out wearables, including pharma. Omnicom Health Group is counting on a new digital health partnership to help its…

AstraZeneca now has a one-stop shop for patients. It's a new all-in-one pharma app that offers savings card access, refill reminders and customer care…

Pharma and healthcare marketers from around the world will descend on the South of France this weekend for the third annual Cannes Lions Health creative awards…

For COPD patients, Starbucks and Amazon rewards are now just a few healthy-behavior clicks away. In a new program from Boehringer Ingelheim, Spiriva Respimat…

Data makes the modern marketing world go round. But what does that mean for ad agencies that specialize in creative executions and big ideas? Bluntly put, the…

And the spend goes on. The latest pharma ad news is from Morgan Stanley, which notes that drugmakers are leading the way in a national TV spending upswing,…

Opdivo may be on a roll, with 8 indications and Q1 sales that blasted analyst estimates. But Bristol-Myers isn’t relaxing. Last week, it launched new DTC…

Ready, set, bike. Amgen has recruited Hall of Fame quarterback Joe Montana for its new heart disease awareness campaign built around cycling.

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