Pharma finally has a seat at the table with other industries in digital marketing. The Facebook table, that is.

Soap operas often include medical mysteries and miracles, but some doctors are concerned about Incyte's connection to General Hospital's latest drama.

Imagine if drugmakers could offer patient support directly, at the very moment they felt overwhelmed or considered abandoning treatment. Medisafe is working…

Klick Health's Klick Labs created a programmable device that simulates Parkinson's disease tremors in a bid to create empathy and study its effect on…

After years of pumping up its wellness content, Condé Nast has launched a new pharma-focused division to spur its reader-targeting powers and drive more custom…

Kim Kardashian is back on social media plugging for pharma. This time, the FDA might like her Instagram post better, but Instagram followers weren't so…

Inspired by research at Columbia University—which found Americans spend 95% of their time indoors—Bayer’s new Claritin campaign encourages people to go outside.

After launching a vision-loss awareness effort last month, Allergan has teamed up with its first celebrity spokesman: Common.

Johnson & Johnson, pushing empathy as a tool to connect with consumers, is using product-paired apps as a way to do well by doing good.

Alexa? Help pharma find patient solutions. That’s what Merck & Co. is aiming for in its new partnership with Amazon Web Service.

Digital and Social Media