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Campaigns
Marketing
Regeneron, Sanofi tweak Dupixent message for latest asthma ads
The fourth generation of the campaign dials up the humor to try to connect with patients on the No. 1 driver of visits to the doctor: breathing.
Nick Paul Taylor
Apr 29, 2024 7:00am
Biogen plots 30% Leqembi field force bump, omnichannel campaigns
Apr 25, 2024 6:58am
AstraZeneca taps hard-hitting NHL star for cancer screening push
Apr 19, 2024 12:00pm
Merck aims to 'outnumber' pulmonary arterial hypertension
Apr 16, 2024 10:37am
Lady Gaga 'shines' in 2nd Nurtec ODT ad for Pfizer
Apr 10, 2024 11:07am
UCB spurs on patients to 'Make HStory' in disease awareness spot
Apr 10, 2024 8:00am