The Lions Health festival is one conversation after another, with many more of them on social media. Subjects? GSK, PhRMA, Pfizer and Astro Mike.

And the Cannes Lions Health pharma Grand Prix award goes to … no one. For the second time in four years, the jury declined to hand out a top prize.

Don’t look for the most visible pharma campaigns on the 2017 Cannes Lions Health short list. The recognition went to print and digital rather than TV.

At the Cannes Lions Health festival this weekend, pharma's marketing gambles move into the spotlight.

Soap operas often include medical mysteries and miracles, but some doctors are concerned about Incyte's connection to General Hospital's latest drama.

Imagine if drugmakers could offer patient support directly, at the very moment they felt overwhelmed or considered abandoning treatment. Medisafe is working…

Klick Health's Klick Labs created a programmable device that simulates Parkinson's disease tremors in a bid to create empathy and study its effect on…

After years of pumping up its wellness content, Condé Nast has launched a new pharma-focused division to spur its reader-targeting powers and drive more custom…

Kim Kardashian is back on social media plugging for pharma. This time, the FDA might like her Instagram post better, but Instagram followers weren't so…

Digital and Social Media