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Sotyktu
Marketing
Ted Danson cheers progress on psoriasis in BMS partnership
The actor, who developed psoriasis aged 25, is fronting a campaign to show how BMS’ Sotyktu can help alleviate burdens linked to the skin condition.
Nick Paul Taylor
Mar 20, 2024 6:30am
BMS' campaign explores skin color's role in psoriasis experience
Oct 31, 2023 7:50am
BMS aims for staggering 25 label expansions in the coming years
Sep 15, 2023 12:04pm
Amgen tipped to keep Otezla market share in BMS' Sotyktu fight
Sep 5, 2023 7:25am
Bristol Myers launches campaign focusing on psoriasis patients
Aug 8, 2023 12:35pm
Pharma brands make the biggest splash for TV ad debuts
Jul 19, 2023 9:15am