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Webinar

Incentive Compensation at Scale: How Governance, Platforms and AI Earn Field Trust

ET
45 Minutes

Managing incentive compensation across a large and diverse portfolio requires more than administering individual plans. It requires an operating model that creates consistency across teams, adapts as business needs change and gives the field confidence in the numbers behind their compensation.

In this session, Mike Zuhlke (AbbVie) and Deepali Gupta (ZS) discuss what it takes to manage IC at scale, from establishing the right balance between centralized governance and business-unit flexibility to improving visibility, responsiveness and the overall field experience. The discussion will also examine how connected data, platforms and emerging AI capabilities are changing the way organizations manage IC while maintaining the human oversight and governance needed to build trust.

You’ll learn:

  • Where to draw the line between enterprise-wide IC standards and business-unit flexibility and how a Center of Excellence can support consistency without slowing the business
  • How connected platforms, data and continuous reporting can shorten the distance between a field question and a trusted answer
  • Why field trust, governance and human oversight are critical foundations for applying automation and AI responsibly in incentive compensation

The views expressed by Mike Zuhlke are his own and do not necessarily reflect the views, positions, or policies of AbbVie.

Speakers

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Mike Zuhlke

Mike Zuhlke is Lead Director of Field Planning & Analytics and Data Strategy at AbbVie. With more than 16 years of experience spanning commercial finance, forecasting, analytics, audit, and pricing, he leads teams focused on field planning, incentive compensation, and data strategy. His work centers on improving business visibility, strengthening decision-making, and leveraging connected data, advanced analytics, and AI to support complex commercial operations at scale.
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Deepali Gupta

Deepali Gupta is an associate principal at ZS with more than 15 years of experience developing and implementing field performance programs in the life sciences industry. She holds a leadership role in ZAIDYN® commercialization, partnering with major pharmaceutical companies to apply connected platforms, data and technology to improve commercial operations and field performance. Working closely with senior stakeholders, Deepali leads large-scale initiatives spanning commercial operations, operating model design and technology enablement, helping organizations translate strategy into measurable outcomes and a stronger field experience.

Register here!

Date/Time:
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