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Webinar

AI Innovation Is Reshaping Cancer Care—What Do Pharma Marketers Need to Know?

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60 Minutes

AI innovation, workforce pressures, and changing care models are reshaping cancer care and treatment decisions. 

Join us for this webinar to explore what these developments mean for pharma marketers seeking to engage healthcare professionals and support informed conversations in physician-led oncology practices. 

More than half of U.S. cancer patients are treated in community oncology settings, where oncologist shortages, expanding roles for advanced practice providers, and increasing clinical demands are creating less time per patient and involving more stakeholders in care decisions. 

Reaching these audiences requires concise, evidence-based information that fits naturally into clinical workflows and supports physicians, advanced practice providers, patients, and caregivers.  

Attend to learn: 

  • How AI is influencing cancer care and the role community oncology practices may play in bringing innovation to patients 

  • What oncologist shortages and the growing influence of advanced practice providers mean for care delivery and healthcare professional engagement 

  • Why limited clinician time and more decision-makers require concise, relevant, and evidence-based communication 

  • How the trusted point-of-care environment can support meaningful conversations about treatment and care 

Speakers

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Douglas Flora, MD, LSSBB, FACCC

Dr. Flora leads clinical operations, strategic planning and the continued growth of oncology programs. He received his Doctor of Medicine degree from The Ohio State University and later co-founded the Center for Precision Medicine & Genomic Health, overseeing the development of a top-notch cancer screening program and spearheading the launch of innovative precision medicine programs. He serves as Editor-in-Chief of AI in Precision Oncology, the first peer-reviewed academic journal focused on AI’s integration with oncology, and co-founded Tensor Black, LLC.

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Nicole Chambers, MBA

Nicole Chambers brings more than 25 years of experience in oncology practice management, commercialization, and patient engagement. Before joining PatientPoint, she held leadership roles with Annexus Health and Cencora (formerly AmerisourceBergen), where she led initiatives that streamlined oncology operations, improved access, and enhanced care delivery. 

Since joining PatientPoint in April 2025, Nicole has been charged with leading the company’s Commercial Oncology Vertical, where she develops strategy, partnerships, and educational content that empower providers and improve the patient experience at the point of care. Her expertise lies in bridging the clinical and operational sides of oncology—connecting technology, education, and workflow efficiency to create meaningful outcomes for practices and patients alike. 

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Linda Ruschau

Linda Ruschau is Chief Commercial Officer, Enterprise Partnerships at PatientPoint, where she leads enterprise strategy and growth across clients, partners, and emerging commercial opportunities. In this role, Linda focuses on building high-value partnerships with pharmaceutical and health and wellness brands, advancing provider advisory boards, and strengthening long-term relationships that drive shared value and mutual success across Client Sales, Programmatic, Precision, and new growth verticals. 

With more than 30 years of experience in healthcare and pharmaceutical marketing, Linda is deeply passionate about serving clients and customers and helping teams deliver meaningful, measurable impact. Known for her servant-leadership approach, she takes pride in building trust, loyalty, and a strong following across teams creating alignment around PatientPoint’s mission and fostering enduring partnerships. Previously, she served as PatientPoint’s Chief Client Officer, where she played a key role in growing and strengthening client relationships across pharma, consumer health brands and agency partners. As Chief Commercial Officer she was instrumental in building and advancing the company’s Client and Physician Advisory Boards. 

Linda serves as Board Co-Chair of the Point of Care Marketing Association and sits on the Advisory Board of the Digital Health Coalition. She has been recognized with multiple industry honors, including the MM+M Pinnacle Award, induction into the MM+M Hall of Femme, and the PM360 ELITE Sales MVP award. 

She holds a degree in Business Administration from the University of Cincinnati and began her career at Procter & Gamble through its sales leadership program.

Register here!

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