Fierce Pharma Mix Logo.png Fierce Pharma Mix Logo.png
Webinar

Where Does Your Science Stand? Benchmarking Publication Impact

ET
60 Minutes

Publication volume is easy to measure. Publication impact is not. Most Medical Affairs teams know the difference but are still reporting on the metrics they can get, not the ones that actually answer leadership's questions.

Join us for a practitioner conversation on what meaningful publication strategy measurement looks like—and what it takes to get there.

We'll cover:

  • What "Return on Education" means and why it's the KPI Medical Affairs should own
  • Performance & scientific Share of Voice: how to benchmark your publications against competitors, by drug or disease area, and what that reveals
  • Value over volume: how leading teams are identifying which publications actually drive HCP engagement—not just which ones exist
  • Publication strategy—using past performance and competitor benchmarking to shape future publications
  • The real cost of static, agency-mediated reporting in a world that moves daily

Speakers

altmetric

Carrie Brubaker, Ph.D.

Independent Consultant, Medical Affairs & Communications Strategy
Carrie Brubaker Medical Affairs Consultancy

Spanning the United States and Europe, Carrie’s multi-disciplinary trajectory has evolved across environments including academic research, healthcare, and the pharmaceutical industry. She holds a Ph.D. in Biomedical Engineering and has first-hand knowledge of hospital systems and healthcare professionals’ ways of working in multiple global geographies. Carrie is passionate about the patient experience and how digital transformation plays an ever-increasing role in healthcare and life sciences industries, and with this, the examination of digital literacy and the role of artificial intelligence.

0

Dr. Mike Taylor

Head of Data Insights & Customer Analytics
Digital Science

Dr Mike Taylor is an innovator in scholarly metrics and social impact. Prior to the development of altmetrics, he was working to understand how researchers were using emerging social media networks and other platforms to exchange information. He has been involved in many open initiatives during his career, most notably contributing to the architecture of the ORCID repository and API prior to its launch. In 2025, he obtained a PhD at the University of Wolverhampton on Open Access publishing and social impact. Discover more about his research and publications in Dimensions: Researcher: Michael Taylor in Publications – Dimensions.

0

Dr. Carlos Areia

Senior Data Scientist
Digital Science

Dr. Carlos Areia is a Senior Data Scientist at Digital Science with a unique background in both clinical and academic settings. He has a strong Clinical Research foundation from his time at Oxford University Hospitals and the University of Oxford, where he designed and led numerous studies and clinical trials. With a PhD in Intelligent Healthcare and over 60 articles published in journals such as The Lancet, BMJ, Nature, and Cochrane, he is now focused on developing cutting-edge solutions for Medical Affairs by harnessing AI and other technologies to transform complex data into actionable insights for top pharmaceutical companies.

Register here!

Already registered? Click here to login.
Date/Time:
ET