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Webinar

Beyond the Digital Dead End: AI-Powered Brand Engagement

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60 Minutes

Biopharma brands spend over $20B annually driving traffic to brand websites, yet most sites function as digital brochures where critical information is buried. Today’s patients and HCPs expect immediate, personalized responses. 

Join this webinar to hear how brand leaders are replacing static websites and email with compliant, conversational AI. 

Hear from Gregory Le Cleir, Head of Uro Oncology Patient Marketing at Ferring Pharmaceuticals, and Ahmed Elsayyad, Co-founder and President of Veeva Ostro, as they share a practical playbook for transforming your existing MLR-approved content into conversations–instantly delivering the exact answers users need to remove treatment barriers. 

Topic include: 

  • Why static brand.com and one-way email playbooks fail patients and HCPs
  • How conversational AI drives a 7x lift in high-value actions to advance treatment
  • Best practices for MLR-approval and implementation
  • Generating actionable commercial evidence to optimize your content strategy

Speakers

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Ahmed Elsayyad

President
Veeva Ostro

Ahmed Elsayyad is the Co-founder and President of Veeva Ostro, the leading conversational AI platform for life sciences brands. With a background in medicine from Mount Sinai and Johns Hopkins, he helps lead Ostro’s mission to modernize biopharmaceutical marketing through personalized, compliant, and scalable digital experiences.

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Greg Le Cleir

Head of Uro Oncology Patient Marketing
Ferring Pharmaceuticals

Greg LeCleir is Head of Patient Marketing and Advocacy, Uro-Oncology at Ferring Pharmaceuticals, where he leads patient marketing initiatives for ADSTILADRIN, including patient engagement, CRM strategy, and partnerships with advocacy organizations and key stakeholders across the bladder cancer community. He is focused on expanding patient awareness, improving access to care, and advancing patient-centered solutions for people living with bladder cancer, creating the most positive experience for patients and caregivers.

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