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Webinar

Earning Trust in 2026: A Data-Driven Guide to HCP Engagement

ET
60 Minutes

HCPs are navigating an increasingly complex information landscape.

AI-generated content, evolving regulations, and rapid scientific advancements are reshaping how healthcare professionals consume and evaluate information—promotional or otherwise. As a result, trust has become more selective and harder to earn.

To break through in 2026, marketers need more than trendy new tactics, they need data, and strategy aligned with real HCP behavior.

This webinar will share research-backed insights on HCP information consumption and strategic implications for keeping your message relevant and credible.

Topics include:

  • What trust in medicine means in 2026
  • Where HCPs are spending time
  • Differences in media consumption across roles, specialties, and settings
  • Which content formats are resonating, and which are fading
  • How to future-proof your content strategy with evidence-based planning for 2026 and beyond

Designed for healthcare marketers, this session provides actionable insights to support impactful campaign planning for an evolving digital landscape.

Speakers

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Allison Risko

Vice President of Global Sales for HCP Access Solutions
Wolters Kluwer Health

Allison Risko is the Vice President of Global Sales for HCP Access Solutions at Wolters Kluwer. She oversees a team that partners with pharmaceutical, medical device, medical affairs, and medical communications clients to deliver impactful content marketing and peer‑to‑peer educational programs that engage healthcare providers. Known for her strategic mindset and collaborative leadership, Allison brings extensive experience across sales, product management, operations, and content strategy within the life sciences and healthcare education sectors.

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