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Webinar

Closing the Content Lifecycle Gap: Pharma, Agency & AI

Available on-demand
60 Minutes

Pharma marketing teams and their agency partners are under pressure to produce more content, across more channels, at greater speed. Yet the content lifecycle remains fragmented and manual. The result? Delayed launches, duplicated work, and rising marketing costs.

What if pharma and agency teams reimagined the content engine together, identifying where time is lost and strategically applying AI at the moments that matter most?

In this session, we’ll explore how commercial leaders can build a smarter, faster, AI-enabled content lifecycle without increasing regulatory risk.

We’ll cover:

  • Where the pharma–agency workflows currently break down 
  • What an ideal, collaborative, AI-enabled lifecycle looks like, from brief to omnichannel distribution
  • Practical AI use cases within marketing operations, from content generation to MLR review
  • How to build the business case and get started with your teams

Speakers

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Jane Wallach

Janie Wallach is a healthcare marketing operations leader with more than 25 years of experience across pharmaceutical agency and client environments. She specializes in navigating complex regulatory and promotional processes while driving operational excellence. Known for her strategic leadership, organizational rigor, and clear communication, Janie builds high-performing teams that deliver compliant, efficient, and scalable solutions for healthcare brands.

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Ferry Tamtoro

Ferry is co-founder and CEO of Revisto, bringing over two decades of experience in pharma and health tech with deep expertise in bringing innovation to solve problems in complex regulated environments. He spent years at Amgen and GE Healthcare, and previously co-founded BrightInsight, a leading global platform for regulated digital health. Ferry brings firsthand knowledge of how compliance requirements shape great products and is committed to helping life sciences organizations move with agility without compromising regulatory integrity.

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Imogen Marouillat

With 10 years’ experience as a digital health leader, Imogen is currently heading the Solution Delivery team of Merck’s Global Digital Health organisation, who are accountable for the design, development and delivery of digital health solutions serving thousands of patients, carers and healthcare professionals across the globe. Mixing together her business acumen, caring leadership and innovation, she is known for her drive, creativity, and bringing people together to make it happen.

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Tamisha Raqib

Tamisha is a results driven life sciences leader with over 20 years of experience across federal, device and pharmaceutical industries. Tamisha brings deep expertise in leading cross functional teams, optimizing content and operational process, and driving strategic initiatives that enable compliant, scalable brand engagement. Her work sits at the intersection of pharma, agency collaboration and emerging technologies, including AI, to help organizations close gaps across content lifecycle.

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Anika Bull

Anika leads product at Revisto, bringing a background in life sciences consulting where she partnered with pharmaceutical clients on drug launches, marketing strategy, and brand campaigns. In her previous roles, she developed go-to-market strategies, product positioning, and marketing tactics across the industry. At Revisto, she focuses on translating the needs of MLR teams into features and solutions that help life sciences organizations bring compliant content to market with confidence.

Register here to watch on-demand!