Topic: targeted marketing
When does CMI/Compas exec Paul Kallukaran think pharma should start working machine learning in their marketing strategies? "Yesterday."
Even as consumers push back against health data sharing, its use for marketing will continue to grow.
Jazz is closing in on two new approvals, one on each side of the Atlantic, and it's hiring sales reps to hit the ground running on both launches.
AbbVie is hitting the road this month to spur veterans toward hepatitis C testing in a cross-country bus tour with the American Legion.
Lilly Oncology’s marketing chief has some key words for pharma marketers: Don’t lead with data. Put patients’ insights at the forefront instead.
Women put their own health on the back burner and don't have time to listen to health info, a new study says, making pharma's marketing job especially difficult.
Triggered messages are getting more sophisticated thanks to data analytics, and they offer opportunities beyond simple contacts via CRM.
After years of pumping up its wellness content, Condé Nast has launched a new pharma-focused division to spur its reader-targeting powers and drive more custom branded content.