Topic: targeted marketing
GSK is extending its "Night of Beauty" events at Sephora stores to offer education and makeovers to women of color who are living with lupus.
Roche is ready to rock with veterans in November as sponsor of iHeart’s military country music concert during National Diabetes Month.
Pharma marketers should add bias to their digital strategies—brand bias, that is, CMI/Compas says.
As Lions Health wrapped up another year, attendees sifted their notes and pulled out a few common threads. Here are the ones we gathered.
BBH takes center stage at Cannes Lions Health next week with a consumer-to-pharma creative crossover pitch.
Glean insight into a customer-engagement platform that includes solutions for monetizing website traffic, detailed user analytics, and other tools.
Boehringer has teamed up for a second year with the Bonnie J. Addario Lung Cancer Foundation to bring holiday cheer directly to lung cancer patients.
When does CMI/Compas exec Paul Kallukaran think pharma should start working machine learning in their marketing strategies? "Yesterday."
Even as consumers push back against health data sharing, its use for marketing will continue to grow.
Jazz is closing in on two new approvals, one on each side of the Atlantic, and it's hiring sales reps to hit the ground running on both launches.