Topic: targeted marketing
Boehringer has teamed up for a second year with the Bonnie J. Addario Lung Cancer Foundation to bring holiday cheer directly to lung cancer patients.
When does CMI/Compas exec Paul Kallukaran think pharma should start working machine learning in their marketing strategies? "Yesterday."
Even as consumers push back against health data sharing, its use for marketing will continue to grow.
Epocrates, an athenahealth service
Tuesday, October 23, 2018
Every day, 2.5 quintillion bytes of data are created; 1/3 of that data is healthcare-related. Given the amount of information “noise” in the market, a new NPP landscape has emerged. HCPs now take initiative to source the information they need, when and where they want it (particularly in light of reduced rep access).
Jazz is closing in on two new approvals, one on each side of the Atlantic, and it's hiring sales reps to hit the ground running on both launches.
AbbVie is hitting the road this month to spur veterans toward hepatitis C testing in a cross-country bus tour with the American Legion.
Monday, August 13, 2018
Download this FREE whitepaper for comparative data and valuable insider insights that pharma companies should consider for their products and marketing strategies.
Lilly Oncology’s marketing chief has some key words for pharma marketers: Don’t lead with data. Put patients’ insights at the forefront instead.
Women put their own health on the back burner and don't have time to listen to health info, a new study says, making pharma's marketing job especially difficult.
Triggered messages are getting more sophisticated thanks to data analytics, and they offer opportunities beyond simple contacts via CRM.