Topic: targeted marketing
AbbVie is hitting the road this month to spur veterans toward hepatitis C testing in a cross-country bus tour with the American Legion.
Lilly Oncology’s marketing chief has some key words for pharma marketers: Don’t lead with data. Put patients’ insights at the forefront instead.
Women put their own health on the back burner and don't have time to listen to health info, a new study says, making pharma's marketing job especially difficult.
Triggered messages are getting more sophisticated thanks to data analytics, and they offer opportunities beyond simple contacts via CRM.
After years of pumping up its wellness content, Condé Nast has launched a new pharma-focused division to spur its reader-targeting powers and drive more custom branded content.
It’s time for pharma to change communication styles. That’s McCann Health Global CEO John Cahill’s view. He's pushing pharma marketers to make the communications leap from one-way communication presentation to shared conversations.
Exercise is important in managing multiple sclerosis, but going to the gym can be intimidating. So EMD Serono worked with Dave Lyons, a professional bodybuilder who has MS, to sponsor the specialized MS instruction needed for athletic trainers.
McCann Worldgroup recently picked up a big win in Reckitt Benckiser consumer products--thanks in part to its healthcare and pharma arm McCann Health.
Merck KGaA is boosting its e-health program for multiple sclerosis patients in a deal with a brain training industry pioneer.