Topic: targeted marketing
Many patients, especially those with serious chronic conditions, welcome pharma support services. However, there is a lack of awareness about them.
Creative director Toby Trygg is home again at Ogilvy. This time, though, he's taking on the role of executive creator director for Ogilvy Health.
AstraZeneca is hitting the road to ramp up its education and awareness around the link between Type 2 diabetes and heart failure.
GSK is extending its "Night of Beauty" events at Sephora stores to offer education and makeovers to women of color who are living with lupus.
Roche is ready to rock with veterans in November as sponsor of iHeart’s military country music concert during National Diabetes Month.
Pharma marketers should add bias to their digital strategies—brand bias, that is, CMI/Compas says.
As Lions Health wrapped up another year, attendees sifted their notes and pulled out a few common threads. Here are the ones we gathered.
BBH takes center stage at Cannes Lions Health next week with a consumer-to-pharma creative crossover pitch.
Glean insight into a customer-engagement platform that includes solutions for monetizing website traffic, detailed user analytics, and other tools.
Boehringer has teamed up for a second year with the Bonnie J. Addario Lung Cancer Foundation to bring holiday cheer directly to lung cancer patients.