It’s time for pharma to change communication styles. That’s McCann Health Global CEO John Cahill’s view. He's pushing pharma marketers to make the communications leap from one-way communication presentation to shared conversations.
Exercise is important in managing multiple sclerosis, but going to the gym can be intimidating. So EMD Serono worked with Dave Lyons, a professional bodybuilder who has MS, to sponsor the specialized MS instruction needed for athletic trainers.