Bayer’s Facebook ad campaign for multiple sclerosis drug Betaseron and its Betaconnect injector launched this month with several firsts. It's not only Bayer’s first Facebook ad, but it's also the first time Facebook has enabled a scrolling ISI inside a pharma ad.
Sermo’s physician social network and Everyday Health’s digital health media network are sharing capabilities. The newly inked partnership hands control of joint market research projects to Sermo, while Everyday Health will now handle ad sales across both portfolios.
The good news is that pharma is solidly onboard with social media use. The not-as-good news is that most companies still have ground to cover in understanding their social media audiences, according to new findings from Ogilvy Healthworld, part of Ogilvy CommonHealth.
Thanks to some new scrutiny, Kim Kardashian West is now clearly marking her sponsored and paid posts as advertising--something she didn't do last year when promoting Duchesnay’s Diclegis morning sickness drug.
Ready to get sticky on Twitter, pharma? Twitter introduced stickers in June as a way for users to add fun visual expressions to their photos and connect back to the platform. Now it’s invited brands to the party.