Topic: physician marketing
Doctors prefer pharma partners that produce credible digital content, says a survey ranking Bristol-Myers Squibb, Biogen and Celgene as most trusted.
Sermo's Yelp-like platform for doctors' own drug reviews now has 655,000 ratings on more than 4,000 medications, CEO Peter Kirk says.
Even as the U.S. opioid crisis deepened and lawsuits flourished, Purdue Pharma continued to market Oxycontin to doctors. But no longer.
Don’t look for the most visible pharma campaigns on the 2017 Cannes Lions Health short list. The recognition went to print and digital rather than TV.