Topic: physician marketing
Disease awareness advertising is soaring in the U.S., with the number of DTC campaigns growing to 401 from 44 over the past 20 years.
The balance of spending in medical marketing has shifted from almost 90% directed at healthcare professionals 20 years ago, to just 70%.
Physicians prefer simple and clear messages from pharma advertisers, according to a new survey, and even they are confused by some ads.
Syneos Health's annual set of predictions, due out Tuesday, deems physician burnout, data demands and drug price populism key trends for 2019.
New research found differences between male and female healthcare providers, especially when it comes how they consume pharma information.
Doctors prefer pharma partners that produce credible digital content, says a survey ranking Bristol-Myers Squibb, Biogen and Celgene as most trusted.
Sermo's Yelp-like platform for doctors' own drug reviews now has 655,000 ratings on more than 4,000 medications, CEO Peter Kirk says.
Even as the U.S. opioid crisis deepened and lawsuits flourished, Purdue Pharma continued to market Oxycontin to doctors. But no longer.
Don’t look for the most visible pharma campaigns on the 2017 Cannes Lions Health short list. The recognition went to print and digital rather than TV.