Topic: physician marketing
When it comes to marketing to doctors, numbers don't do the trick. It's emotional appeals that motivate physicians to act, a new report shows.
Just over two years in, physician social media platform Sermo is closing in on one million drug ratings submitted by doctors.
Physicians are seeing fewer pharma sales reps than ever, which likely isn’t a surprise. But digital contact by reps isn’t taking up the slack.
Jazz officially launches its new sleepiness drug Sunosi with a stepped-up sales force and branded marketing for doctors and consumers alike.
Forget the charts and graphs. Lead with your heart. That’s the message from Attila Cansun, a chief marketing officer at the newly rebranded P&G Health.
Horizon Therapeutics launched Gout Lies, a new doctor-oriented campaign to highlight research and new developments about the chronic disease.
Pharma digital communications have crossed a threshold with physicians, according to one annual study.
Disease awareness advertising is soaring in the U.S., with the number of DTC campaigns growing to 401 from 44 over the past 20 years.
The balance of spending in medical marketing has shifted from almost 90% directed at healthcare professionals 20 years ago, to just 70%.
Physicians prefer simple and clear messages from pharma advertisers, according to a new survey, and even they are confused by some ads.