Topic: physician marketing
Pharma digital communications have crossed a threshold with physicians, according to one annual study.
Disease awareness advertising is soaring in the U.S., with the number of DTC campaigns growing to 401 from 44 over the past 20 years.
The balance of spending in medical marketing has shifted from almost 90% directed at healthcare professionals 20 years ago, to just 70%.
Join as Diane Hayes, PHD, InCrowd President and Co-founder, reviews the results from the 2019 physician predictions survey and considers the year ahead.
Physicians prefer simple and clear messages from pharma advertisers, according to a new survey, and even they are confused by some ads.
Syneos Health's annual set of predictions, due out Tuesday, deems physician burnout, data demands and drug price populism key trends for 2019.
New research found differences between male and female healthcare providers, especially when it comes how they consume pharma information.
Doctors prefer pharma partners that produce credible digital content, says a survey ranking Bristol-Myers Squibb, Biogen and Celgene as most trusted.
Sermo's Yelp-like platform for doctors' own drug reviews now has 655,000 ratings on more than 4,000 medications, CEO Peter Kirk says.
Even as the U.S. opioid crisis deepened and lawsuits flourished, Purdue Pharma continued to market Oxycontin to doctors. But no longer.