Topic: pharma

Boston ad agency Hill Holliday has created a health-specific branded agency within itself with the launch of Hill Holliday Health.

Cannes Lions Health last week named the two jury chiefs set to oversee advertising awards in health & wellness and pharma.

Will pharma creativity get a push from Cannes Lions Health? The festival has drawn lines between the pharma and health and wellness categories.

MSF took to social media on Valentine’s Day to call for further pneumonia vaccine price reductions in developing countries.

U.S. drug price watchdog ICER has trotted out some proposed changes to its methods of looking at costs and benefits.

GSK is setting out for European approval for Shingrix, which analysts think might be able to hit blockbuster sales in the coming years.

Despite a push by populist Sen. Bernie Sanders in favor of California's drug pricing measure, efforts to derail it appear to be working. Earlier polls showed “yes” votes having a distinct advantage, but a poll released Friday indicates voters are now evenly divided in the election’s final stretch.