Topic: patient engagement
To launch its new rheumatoid arthritis pill Rinvoq, AbbVie is leading with a DTC campaign meant to empower patients to "take on" the disease.
Eisai launches its first voice-enabled skill for Amazon Alexa this week aimed at kids with rare epilepsy Lennox-Gastaut syndrome and their families.
Thursday, November 21, 2019
Accenture experts will explore the emergence of SaMD as a new class of medical device and discuss the potential challenges that biopharma companies face in the development of these solutions. Register for this webinar now.
BioMarin is collaborating again with Believe Limited for an arts program to support people with hemophilia.
GlaxoSmithKline’s first campaign for new two-in-one HIV pill Dovato centers on real patients who want to be seen for who they are, not as a diagnosis.
UCB has launched a new digital campaign featuring its own employees’ diverse experiences as patients, caregivers and researchers.
Sanofi talks up an individualized approach to diabetes care in a new awareness campaign called “Diabetes Your Type.”
Most patient leaders gave a thumbs up to the new rule requiring drugmakers to put list prices in TV ads, according to a recent WeGo Health survey.
Innovation challenges continue to proliferate in the pharma industry, and Celgene is seeking crowdsourced solutions for multiple sclerosis patients.
Pharma’s reputation is holding steady with patient groups with an annual study finding 41% giving pharma good marks, similar to 43% the year before.