Topic: patient engagement
Novo Nordisk has teamed up on a project that rewards diabetes patients with lower copays if they stick with their meds.
Takeda and Cedars Sinai researchers developed an online tool aimed at helping inflammatory bowel disease patients sort through available treatments.
WPP’s latest investment is all about patients. WPP Health & Wellness has partnered with The Mighty, an online community for patients and caregivers.
Immuno-oncology and immunotherapy are familiar term to cancer patients, they don't know much about specifics on treatments or genetic details.
What if companies knew patients’ top unmet needs before they began clinical trials and could factor them in? Bioverativ is about to find out.
Psoriasis is a visible skin condition, but to J&J that's only half the story. The company wants to tell the full story of psoriasis' impact.
After an upswing in pharma's global reputation in 2015, its standing among patient groups has swung the other way—again.