Topic: online OTC drug sales
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The time is now for OTC drugmakers to examine and optimize marketing strategies on Amazon, an ad management company says.
A strong euro doesn't explain away Bayer's consumer health stall—or the low turnout for key cancer meds Xofigo and Stivarga.
Bayer CEO Werner Baumann admitted the company isn't doing enough to keep up with U.S. consumers' rapid shift toward buying health products online.
While industry watchers were anticipating Amazon’s move into prescription drugs, the company snuck into OTC sales with help from Perrigo.
John Hendrickson, CEO of Perrigo, is uncertain that a move by Amazon into pharma would mean much quickly in the OTC space.
The Hebei branch of the China FDA has ordered Hong Kong-listed Alibaba Health Information Technology (Ali Health) to halt sales of OTC drugs via vendors on its Tmall platform.