Topic: mobile health apps
Roche's Floodlight Open smartphone app for MS patients works to create a clear view into each patient’s disease while gathering real-world data.
GlaxoSmithKline, its agency McCann Health and their "Breath of LIfe" smartphone app took the Grand Prix in pharma last night at Cannes Lions Health.
Novartis' Sandoz picked three finalists in its crowdsourced digital healthcare challenge, who'll now move to a final pitch at South by Southwest.
As patients continue taking a more active role in healthcare, pharma's interest in digital therapeutics, already on a roll, will only accelerate.
UCB's new mobile app is built specifically for Parkinson’s disease with a virtual health assistant named April.
Merck & Co.'s latest digital platform for diabetes patients connects them with healthcare provider educators for support between visits.
Pharma needs to step up mobile marketing by reworking mobile sites and creating custom campaigns to reach phone-dependent doctors, says CMI/Compas.
Novartis’ new Galaxies of Hope app was highlighted by Apple's App Store, helping to spur downloads of the game for the neuroendocrine tumor community.
Do you believe in magic? Google does—at least when it comes to digital experiences in pharma. But that magic means work behind the curtain.
Apple's latest move into EHRs may be its biggest healthcare play yet—and it could help pharma companies open direct channels to consumers.