Topic: marketing reform


GSK rolls out sales, marketing reforms in India

GlaxoSmithKline will bring its cleaned-up marketing and sales focus to India by following steps it took in China as it looks to implement globally a "New Way" in the wake of being hit with major fines.

Senator wants feds to investigate whether Oxycontin wears off too soon

New accusations are raining down on Oxycontin maker Purdue Pharma, and a U.S. senator has called on the FDA, the FTC and the DOJ all to investigate. The latest claim? That Purdue downplayed evidence the painkiller wore off much faster than its labeled 12 hours in many people, making them more likely to get addicted.