Topic: irritable bowel syndrome with constipation (IBS-C)
Bausch hopes it can turn around Synergy's struggling constipation drug Trulance to complement its own Xifaxan.
With its Trulance launch on the skids, Synergy is running out of cash and needs to win new debt terms to avoid bankruptcy.
In a new TV ad, people sit on a toilet waiting. They soon emerge smiling and give a fist pump of victory to the tagline, “Say Yes to Linzess.”
Synergy has a new indication for GI med Trulance, and to celebrate, it’s bringing its contract sales force on full time.