Topic: electronic health record (EHR)
This infographic aims to help inform brand teams as they make critical decisions about meeting the demand for price transparency.
Amazon may be pushing for retail sales via EHRs, but it's just one move in its bigger strategic play around data and patients' electronic health records.
Apple's latest move into EHRs may be its biggest healthcare play yet—and it could help pharma companies open direct channels to consumers.
Allscripts is shelling out $100 million for head-to-head EHR Practice Fusion, adding 30,000 physician practices to its portfolio.
In building models to predict doctor prescribing habits, Israel's MedAware has picked up on med-use trends that could be key for pharma marketers.
Ogvily CommonHealth’s second EHR summit last week talked market growth, case studies and implementation advice.
Prompts on electronic health records could make a big difference in flu vaccination rates.