Vermont legislators, led by U.S. Sen. Bernie Sanders, continue to turn up the heat on pharma. The latest move is a state Senate resolution that includes a provision to restrict “beautiful” pharma advertising.
It's a tie. Pharma advertisers spent $5.4 billion in 2015, tying the previous industry record set in 2006, according to new data from Kantar Media. That's an increase of 19% over the category's $4.53 billion tally for 2014.
Doctors and politicians have targeted TV as the source of too many pharma ads, but has anyone opened a magazine lately? Pharma spending on magazine ads jumped to more than $1.53 billion in 2015, according to data provided by Nielsen.