Topic: content management
Content is king, and it’s especially important in pharma. That’s why point-of-care agency Mesmerize has inked a deal with a top magazine publisher.
Outcome Health, still working to polish its tarnished image, teamed up with Nielsen for the POC industry's first-ever audience measurements.
GlaxoSmithKline is the first pharma in about a decade to lead online corporate communications; it did so by refining its content often, a study says.
Conde Nast's Self magazine is getting some self-help—and opening up an opportunity for pharma in the process.