Topic: content management
Content is king, and it’s especially important in pharma. That’s why point-of-care agency Mesmerize has inked a deal with a top magazine publisher.
Learn why understanding content analytics is so important to medical device marketers, what metrics you should be tracking, and how sales enablement can help tie content to revenue.
Outcome Health, still working to polish its tarnished image, teamed up with Nielsen for the POC industry's first-ever audience measurements.
GlaxoSmithKline is the first pharma in about a decade to lead online corporate communications; it did so by refining its content often, a study says.
Conde Nast's Self magazine is getting some self-help—and opening up an opportunity for pharma in the process.