Topic: chronic obstructive pulmonary disease
COPD patients are frustrated with their inhaling devices. But doctors don't necessarily know that. In this award-winning campaign in the professional category, Boehringer Ingelheim and FCB Health got doctors to look beyond the plastic and buttons to see that the patients using the devices are "The Real Inhalers."
Beauty, creativity, cultural relevance and technology roll up together in the awareness award winner “Breath of Life” from GlaxoSmithKline and McCann Health.
GlaxoSmithKline is recalling nearly 600,000 of its Ventolin inhalers in the U.S. after a defect was uncovered.
Novartis has some new data it's hoping can help it weasel market share away from GlaxoSmithKline.