Topic: celebrity spokespeople
It's déjà vu in the pharma TV ad spending world. April's top spenders were almost a repeat from the previous month, with four of the five top brands making another appearance.
Kim Kardashian is back on social media plugging for pharma. This time, the FDA might like her Instagram post better, but Instagram followers weren't so positive.
It took a while for retired U.S. soccer star Shannon Boxx to go public about her lupus diagnosis, but ever since, she's been determined to spotlight the disease.
Allergan’s new "Toilet Talk" campaign seeks to normalize bowel health conversations—and the more candid, the better.
Inspired by research at Columbia University—which found Americans spend 95% of their time indoors—Bayer’s new Claritin campaign encourages people to go outside.
After launching a vision-loss awareness effort last month, Allergan has teamed up with its first celebrity spokesman: Common.
Pfizer and the American Lung Association have ditched their celeb spokesman on a joint disease awareness push for pneumococcal pneumonia, the disease targeted by the drug giant's vaccine, Prevnar.
Is there an Oscar for best dry eye awareness performance in pharma? Actress Marisa Tomei is speaking up about the disease as Allergan's spokesperson for its branded Restasis marketing.
What does a Type 2 diabetes patient look like? They come in all races, ages, shapes and sizes--and 1 in 4 sufferers don’t know they have the disease. That’s a stat Novo Nordisk is looking to change.