Topic: celebrity spokespeople
Social media mavens do it for the gram, but the FDA wants know whether consumers give a care about paid endorsements.
Allergan expanded its glaucoma awareness campaign roster with Super Bowl MVP Von Miller, a Denver Broncos linebacker and healthy vision advocate.
BioDelivery Sciences International's new awareness campaign for chronic pain focuses on art that visually represents the invisible condition.
AliveCor kicked off Black Friday sales of its FDA-cleared KardiaMobile ECG heart monitoring device with a new celebrity spokesman.
“Top Chef” TV show contender and restaurant owner Sam Talbot signed on for Medtronic’s new campaign “Live More. Worry Less.”
Former NFL star Terry Bradshaw is reaching out to fellow boomers about the risk of pneumococcal pneumonia in Pfizer’s latest awareness push.
Famed Denver Broncos quarterback John Elway is joining Endo’s “Facts on Hand” awareness campaign for Dupuytren's contracture.
Consumers love to hate Reckitt Benckiser's Mr. Mucus, according to a new study.
NASCAR driver Dale Earnhardt Jr. is taking the wheel for GlaxoSmithKline’s new Nicorette innovation—a better-tasting ice mint lozenge.
Former New York Yankees baseball star Bernie Williams is back in Boehringer Ingelheim’s newest idiopathic pulmonary fibrosis work.