Topic: celebrity spokespeople
Legendary tough-guy actor Ray Liotta is the newest face—and first celeb—in Pfizer's Chantix campaign featuring real smokers who kicked the habit.
Allergan is keeping the birth control questions coming—this time in a quiz format.
When it comes to celebrity firepower, there’s no drugmaker like Allergan. And it’s giving that treatment to its Alzheimer's caregivers campaign.
Actor Anthony Anderson is a comedian, but when it comes to diabetes, he is a serious advocate.
Jennifer Aniston's front and center in Shire's latest "eyelove" creative, promoting dry eye awareness with some chat about her personal faves.
After a near-fatal heart attack, Biggest Loser's Bob Harper has teamed with Brilinta-maker AstraZeneca to reach other survivors.
Novartis wants to see some selfies. The company has recruited celebrity firepower for a social media push centered on metastatic breast cancer.
Golf pro Tim Herron has more than passing knowledge of Dupuytren’s contracture. So he reached out to Endo to find out how to work together.
Pfizer taps singer Patti LaBelle to raise awareness about risks of pneumococcal pneumonia for older adults in online campaign "All About Your Boom."
After years of being recruited, pro athlete Deion Sanders is doing some recruiting of his own—for Botox.