Topic: celebrity spokespeople
Novartis wants to see some selfies. The company has recruited celebrity firepower for a social media push centered on metastatic breast cancer.
Golf pro Tim Herron has more than passing knowledge of Dupuytren’s contracture. So he reached out to Endo to find out how to work together.
Pfizer taps singer Patti LaBelle to raise awareness about risks of pneumococcal pneumonia for older adults in online campaign "All About Your Boom."
After years of being recruited, pro athlete Deion Sanders is doing some recruiting of his own—for Botox.
Concussion drug developer Oxeia Biopharmaceuticals notched an outside-the-lab win last week, signing NFL star Richard Sherman to its advisory board.
Amgen debuted a Prolia TV ad with longtime spokesperson Blythe Danner, just weeks after a setback for its next-gen osteoporosis med romosozumab.
Cyndi Lauper is back to star in another round of Novartis’ Cosentyx marketing. The '80s pop icon appears with two real-life patients in a new TV spot.
It's déjà vu in the pharma TV ad spending world. April's top spenders were almost a repeat from the previous month, with four of the five top brands making another appearance.
Kim Kardashian is back on social media plugging for pharma. This time, the FDA might like her Instagram post better, but Instagram followers weren't so positive.
It took a while for retired U.S. soccer star Shannon Boxx to go public about her lupus diagnosis, but ever since, she's been determined to spotlight the disease.