Topic: celebrity spokespeople
Allergan already has a laundry list of celebrities backing its Alzheimer’s awareness push, but that didn’t stop it from adding one more this week.
Astellas is reupping its sponsorship of ABC’s “Dancing With the Stars,” partnering with former pro boxer and TV personality Laila Ali.
Legendary tough-guy actor Ray Liotta is the newest face—and first celeb—in Pfizer's Chantix campaign featuring real smokers who kicked the habit.
Allergan is keeping the birth control questions coming—this time in a quiz format.
When it comes to celebrity firepower, there’s no drugmaker like Allergan. And it’s giving that treatment to its Alzheimer's caregivers campaign.
Actor Anthony Anderson is a comedian, but when it comes to diabetes, he is a serious advocate.
Jennifer Aniston's front and center in Shire's latest "eyelove" creative, promoting dry eye awareness with some chat about her personal faves.
After a near-fatal heart attack, Biggest Loser's Bob Harper has teamed with Brilinta-maker AstraZeneca to reach other survivors.
Novartis wants to see some selfies. The company has recruited celebrity firepower for a social media push centered on metastatic breast cancer.
Golf pro Tim Herron has more than passing knowledge of Dupuytren’s contracture. So he reached out to Endo to find out how to work together.