Topic: awareness campaigns
As Sanofi mobilizes millions of flu shots, it's working with the American Lung Association to make sure vaccines get to the people who need them.
Last week, the National Meningitis Association, backed by Sanofi, launched "The 16 Vaccine” campaign to remind teens about a booster vaccine.
Allergan already has a laundry list of celebrities backing its Alzheimer’s awareness push, but that didn’t stop it from adding one more this week.
Dermira announces details on pricing, sales rep hires and a planned branded advertising campaign for Qbrexza, its treatment for excessive sweating that launches Oct. 1.
Amgen signed several former MLB players for its multiple myeloma campaign to help patients create custom treatment plans.
Dermira's nod for problem perspiration fighter Qbrexza hit as the company’s awareness push was already drawing in consumers.
Pharma entries for Cannes Lions Health honors are at a record low, but a bigger-than-ever group of drugmakers made the short list.
CANNES, France—Pharma keys in on opportunities to scout talent, show creative work and win awards at 2018 Cannes Lions Health.
The FDA campaign to promote wider use of generics got a bigger media push recently with the addition of radio.
While you’re packing to leave for school, get vaccinated against meningitis B, GSK urges students in a new awareness push.