Topic: awareness campaigns
The UCB-sponsored fledgling initiative to create a clinical care pathway for women with IBD who are considering pregnancy gets its first-ever awareness campaign.
Bayer is going to the Super Bowl. Not with some glitzy $5 million TV ad, but instead with a print ad in the official Super Bowl LIII program.
Disease awareness advertising is soaring in the U.S., with the number of DTC campaigns growing to 401 from 44 over the past 20 years.
Endo's new awareness ad features older men examining irregularly curved produce to underscore its message about the rare disease.
Acorda has moved its entire salesforce over from Ampyra to new launch Inbrija. But it’s not relying solely on that team to get the ball rolling.
Pfizer and Bristol-Myers Squibb's latest campaign looks to raise awareness about the connection between atrial fibrillation and stroke risk.
Merck KGaA's EMD Serono wants to know what’s on the minds of multiple sclerosis patients and their loved ones.
DBV Technologies rolled out a peanut allergy awareness campaign with actress Tia Mowry after filing for FDA approval of its Viaskin Peanut patch.
Lilly launched a new metastatic breast cancer push, in partnership with actress Mira Sorvino and "Good Morning America," with a televised yoga class.
As Sanofi mobilizes millions of flu shots, it's working with the American Lung Association to make sure vaccines get to the people who need them.