Topic: awareness campaigns
One of AbbVie's latest TV ads for IBD awareness doesn't use any words, but that hasn't stopped it from creating controversy.
Jennifer Aniston's front and center in Shire's latest "eyelove" creative, promoting dry eye awareness with some chat about her personal faves.
The selfie craze isn’t going anywhere anytime soon—and in the meantime, expect pharma to keep using the trend to its advantage.
What’s in a name? Well, when that name is iHeart, an open door for Pfizer and Bristol-Myers Squibb to promote atrial fibrillation awareness.
After a near-fatal heart attack, Biggest Loser's Bob Harper has teamed with Brilinta-maker AstraZeneca to reach other survivors.
As Merck stacks up indications for its cancer fighter Keytruda, it’s also adding treatment areas to its cancer awareness umbrella campaign.
A new disease awareness campaign, sponsored by Acadia Pharmaceuticals, shines a light on the hallucinations and delusions that can affect half of people who have Parkinson’s disease.
Sunovion is looking for a hero. Epilepsy heroes, that is.
Atopic dermatitis awareness is again at the center of a Sanofi and Regeneron skin health campaign.
Launched for lung cancer awareness month in November, the “tALK+” (Talk Positive) campaign focuses on the ALK-positive form of lung cancer.