Topic: awareness campaigns
Amgen signed several former MLB players for its multiple myeloma campaign to help patients create custom treatment plans.
Dermira's nod for problem perspiration fighter Qbrexza hit as the company’s awareness push was already drawing in consumers.
Pharma entries for Cannes Lions Health honors are at a record low, but a bigger-than-ever group of drugmakers made the short list.
CANNES, France—Pharma keys in on opportunities to scout talent, show creative work and win awards at 2018 Cannes Lions Health.
The FDA campaign to promote wider use of generics got a bigger media push recently with the addition of radio.
While you’re packing to leave for school, get vaccinated against meningitis B, GSK urges students in a new awareness push.
In Gilead's new TV awareness ads for HIV prevention, actors talk “honestly” about fearing HIV testing and having unprotected sex.
A year after tapping a former Yankees star for its "Breathless" push, Boehringer Ingelheim had another surprise for baseball fans this opening day.
Drug materials are targets of U.S.-China trade war, analysts see more hope in the Takeda-Shire deal, China puts forward policies that favors generics over brands.
Boehringer Ingelheim wants to move its drug nintedanib into the scleroderma market. Meanwhile, it’s working to expand awareness of the disease, too.