Novartis has escaped a false advertising charge in Japan tied to questionable data on its heart drug Diovan. It was one of a series of missteps for the Swiss company that culminated in a 15-day suspension of its business in the country.
Genentech and partner Stand Up 2 Cancer have enlisted actor Morgan Freeman as the narrator and star of TV and print ads that encourage people to get involved in clinical trials, screenings and prevention.
Publicis Health Media was named a best place to work for the second year in a row, jumping to No. 11 on the list of the 50 top advertising agencies, adtech firms and media companies ranked by Advertising Age.